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NeXTSTEPexpo.txt
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1995-06-12
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THIRD ANNUAL NEXTSTEP EXPO IN SAN FRANCISCO
NeXT to launch Enterprise Objects(tm) Framework
REDWOOD CITY, CA-March 7, 1994-NeXT Computer, Inc. and Digital
Consulting, Inc. today announced that the third annual
NEXTSTEP(tm) Expo (formerly NeXTWORLD Expo(tm)) will be held at
the Moscone Convention Center in San Francisco on June 20-23,
1994. More than 10,000 developers and users from Fortune 1000 and
government organizations are expected to attend this year's Expo
which will be focused on NEXTSTEP and OpenStep(tm), the open
object-oriented application layer which NeXT and SunSoft are
driving to make the volume industry standard.
At the Expo, NeXT will announce its new Enterprise Objects(tm)
Framework, a technology that enables customers to construct true
business objects that utilize industry-standard relational
databases to provide persistent storage. Enterprise Objects
Framework is also the industry's first framework for distributing
business objects throughout an enterprise network. Enterprise
Objects will redefine how custom business applications are
constructed and set a new benchmark for the capability and
scalability of object-oriented systems.
Steven P. Jobs, Chairman and CEO of NeXT, will give the opening
keynote address on Tuesday, June 21. Scott McNealy, CEO of Sun
Microsystems, Inc. will give the second day keynote on June 22.
Both are expected to address the benefits of object technology for
enterprise-wide client/server computing environments, with McNealy
discussing more specifically how OpenStep fits into Sun's
corporate strategy.
"This year's Expo promises to be larger than ever before, as the
NEXTSTEP, Solaris(tm) and PA-RISC(tm) communities converge to make
this the object-oriented event of 1994," said Steven P. Jobs,
Chairman and CEO of NeXT. "Enterprise Objects advance
object-orientation to the next level of corporate computing.
Using Enterprise Objects, organizations can build reusable objects
that model their business information."
Expo a must for organizations investigating object technology
This year's program components include:
-The first annual Object Summit, an industry panel
discussion on object technology;
- NEXTSTEP Developer and User Conference for
software developers, managers and technical users
interested in information on object-oriented
software technology and market decisions;
- NEXTSTEP End User Program for non-technical users
interested in learning more about the business
benefits of object technology for Fortune 1000 and
government computing environments;
- NEXTSTEP Exposition featuring more than 120
exhibits by leading PC manufacturers, systems
integrators, and application and ObjectWare(tm)
developers;
-NEXTSTEP Tutorials for beginning and advanced
developers and system administrators who want
in-depth education on NEXTSTEP;
- NEXTSTEP International User Group Program for all
user-group members.
In addition, all Developer & User Conference attendees will
receive an Early Access Copy of the Enterprise Objects Framework.
Expo Registration and Pricing
Those wishing to receive more information or register early for
this once-a-year event can call 800-767-2336 or 508-470-3880. The
costs are as follows:
* NEXTSTEP Expo Developer & User Conference: Pre-registration
$895; on-site $995
* NEXTSTEP Expo End User Program: Pre-registration $295; on-site
$395
* NEXTSTEP Tutorials: Pre-registration $160; on-site $200
* NEXTSTEP Expo Exhibits Only: Pre-registration $25; on-site $40
NeXT Computer, Inc.
NeXT develops and markets the award-winning NEXTSTEP
object-oriented software for industry-standard computer
architectures. Customers use NEXTSTEP to develop and deploy
custom client/server applications, using both custom and
shrink-wrapped software. Headquartered in Redwood City,
California, and with offices throughout the world, NeXT serves
customers requiring enterprise-wide, object-oriented productivity
environments.
# # # #
NeXT, the NeXT logo, NEXTSTEP, NeXTWORLD Expo, OpenStep,
Enterprise Objects, ObjectWare, PDO, Portable Distributed Objects
and the PDO logo are registered trademarks of NeXT Computer, Inc.
All other trademarks mentioned belong to their respective owners.